February 2010: FOR IMMEDIATE RELEASE BEADS OF HOPE - HAITI EMPOWERMENT BEADS
VAUGHAN, ON – February 26, 2010 – The Trendy Group and Trollbeads are pleased to announce the release of the Haiti Empowerment bead collection, Beads of Hope. This exclusive line of beads underscores Trollbeads’ commitment to charitable causes. The initial offering of colourful, glass Haiti Empowerment beads will be released in early March 2010. The Trendy Group, in partnership with Trollbeads Denmark, our retailers and sales representatives, will donate $20 from every Haiti Empowerment bead purchase to Habitat for Humanity Canada to support their Haiti relief efforts. Habitat’s goal is to provide housing solutions to 50,000 low-income Haitian families over the next five years. In order to include all consumers in this worthy cause, Trollbeads has designed and manufactured Empowerment beads to fit Trollbeads bracelets as well as similar beaded bracelets. It is our hope that the beads’ message of love and support will strengthen all those affected by this disaster. Trollbeads are available at jewellery stores and better gift stores. The Trendy Group, based in Vaughan, Ontario is the exclusive Trollbeads distributor for Canada. For more information about Trollbeads, the Haiti Empowerment bead collection and the Empowerment program, visit www.TrollbeadsCanada.com or contact The Trendy Group’s Marketing Department at 905.326.5981.
Habitat for Humanity Canada is a national, non-profit organization working for a world where everyone has a safe and decent place to live. The mission of the organization is to mobilize volunteers and community partners in building affordable housing and promoting homeownership as a means to breaking the cycle of poverty. Habitat for Humanity Canada was founded in 1985, consists of over 50,000 volunteers and 73 affiliate organizations from coast to coast, and is a member of Habitat for Humanity International which spans 93 countries, has built over 300,000 homes, and is now building a new home every 10 minutes. For more information about Habitat for Humanity Canada, visit www.habitat.ca.
October 2009: FOR IMMEDIATE RELEASE BEAUTY FOR A CAUSE
The Trendy Group announces Trollbeads Empowerment Collection VAUGHAN, ON - October 1, 2009 - The Trendy Group is pleased to announce the release of the Trollbeads Empowerment bead collection. This exclusive line of beads underscores Trollbeads' commitment to charitable causes. The initial offering of pink and white Empowerment beads will be released in October 2009, to coincide with National Breast Cancer Awareness Month. The Trendy Group, in partnership with Trollbeads Denmark, our retailers and sales representatives, will donate 50% of the proceeds from the sale of each Empowerment bead to organizations dedicated to finding a cure for breast cancer. In order to include all consumers in this worthy cause, Trollbeads has designed and manufactured Empowerment beads to fit Trollbeads bracelets as well as similar beaded bracelets. It is our hope that the beads' message of love and support will strengthen all those affected by this disease. Trollbeads are available at jewellery stores and better gift stores. The Trendy Group, based in Vaughan, Ontario, is the exclusive Trollbeads distributor for Canada. For more information about Trollbeads and the Empowerment program, visit www.TrollbeadsCanada.com or contact us at 905.326.5981. Media inquires can be directed to Gabrielle Totesau at 416.662.1256 Click on the following link for an image: 2009 empowerment bead release emailer.jpg
September 2009: Trollbeads at TIFF!
Trollbeads had the opportunity to be part of Bask-It Style's gift basket for celebrities attending the Toronto International Film Festival: Sweetspot.ca : "Trollbeads Bracelet: Accessories are a celebrity favourite, and we have no doubt this bracelet will be added to their list. With thick silver chains and pretty glass beads, it's the first piece we've seen that does simple and statement at the same time."
Sympatico.ca : "Word has it that R&B singer Mary J. Blige loved the Trollbeads jewellery she received in her Bask-It-Style gift bag. And why wouldn't she? The piece she received was worth about a grand! Each piece is a unique miniature sculpture, a work of art. It's up to you to put these artisan-designed beads together and tell a story. Warning: once you start wearing Trollbeads you'll want to collect them all." May 8, 2009:
Winnipeg Free Press Blogger recommends Trollbeads for this Mother's Day:"If you’re stuck for what to buy Mom for Mother’s Day (and her birthday and Christmas and Easter and every non-occasion when you really want to give her a little something for being downright wonderful), this is the answer. Trollbeads is a system of customizable jewellery. Start with a simple bracelet or necklace, then start adding the individual beads that come in silver, gold, stone, pearl, precious stone and glass. Each bead tells a story. For example, if mom has just learned to play the guitar, give her a music box bead. If she’s just returned from a trip to India, pick up the elephant bead." http://shinypackages.wordpress.com/ Bead-azzled  Leader Post Trollbeads.pdf (117.34 KB) Metro MetroToronto-May-8-2008.pdf (1.78 MB) "Elegant Trollbeads are in for Spring. It's a jewelry fashion that allows each wearer to own something unique" Times Colonist - Victoria, BC
“(Tim) Robbins also turned up at Tastemakers gifting lounge at the InterContinental in Yorkville where he picked up a Trollbeads bracelet for his mate, Susan Sarandon;” excerpt from The Toronto Star, Sept 11, 2008
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